Brand Identity and Campaign for Maguey, inspired by the vibrant hues and rich textures of the desert. This concept seamlessly blends the raw, untamed beauty of arid landscapes with the modern sophistication of cosmetics and skincare, all while staying true to the brand’s commitment to natural ingredients.

In 2024, I had the pleasure of crafting this distinctive identity for a visionary project in Mexico—an endeavor full of potential that, unfortunately, never came to life.