Otrura’s 2020 collection, inspired by the concept of Latente, explores the unseen yet ever-present essence that shapes each design. Latente captures the subtle details that quietly reveal the existence of something more profound, serving as the core inspiration behind the creation of this collection. This collection, launched in a fully digital format, marked a new chapter in Otrura’s creative journey. The campaign was brought to life by Next Content, with photography by Pepe Lobez and a video by Alex Puzo. Communication by Blanca Zurita and visuals were crafted by me.